China Techfaith Wireless Communication TechnologyLimited (NASDAQ: CNTF) ("TechFaith") and Huaqi Information Digital TechnologyCo. Ltd. ("aigo"), a leading brand in consumer digital products marketed in China,today announced the joint promotion of next generation motion sensor game content.As part of the companies' strategy, they will promote six phones designed andmanufactured by TechFaith with state-of-the-art motion sensor technology,tailored for interactive mobile gamers. The next generation motion sensor gamingcontent is expected to become available in the China market in the first halfof 2010 on a dedicated online aigo motion sensor game content platform.TechFaith's wholly-owned subsidiary, 798 game, will provide the gaming contentfor the platform.
The six new mobile phones will target gamers that play sporting, exercise andmotion-intensive games. Customers will be able to download games directly ontotheir mobile phones off of a dedicated website. Importantly, in addition tostate-of-the-art motion sensor technology, the six new models all have remotecontroller functions for playing set-top-box games, along with chipsetssupporting dual mode GSM and WCDMA. Approximately 300,000 total units of thesix mobile phones are expected to ship in the China market in 2010.
Mr. Defu Dong, Chairman and CEO of TechFaith, said, "The convergence of mobilephones and gaming continues to move forward at a considerable pace. By launchingdedicated mobile phones, tailored gaming content and rich online websites, wewill provide better one stop service to our ODP customers to help them improveon the gross margin of traditional handsets with high value add, whileestablishing ourselves as one of the market's leaders."
Fei Kong, General Manager of Huaqi Mobile, a subsidiary of Huaqi InformationDigital Technology Co. Ltd., said, "This is a great offering for the market andwe are excited to have such a strong partner in our launch. We fully supportTechFaith's vision of mobile phones as a gaming platform. We think this is avery significant business opportunity and feel we have the right product offeringto get consumers excited. Designing state-of-the-art motion sensor technologyinto mobile phones is an ideal application that fits the aigo brand name verywell."
About TechFaith
TechFaith (NASDAQ: CNTF) is a China-based original developed product providerfocused on the original design and sales of mobile phone products. TechFaithis also striving to build a leading PC and online gaming business through itswholly-owned subsidiary, 798 Entertainment Limited. 798 Entertainment Limitedcurrently engages in providing self-developed as well as co-developed andlicensed cell phone contents.
-- TechFaith engages in the development and production of middle to high end handsets and tailor made handsets. TechFaith's original developed products include: (1) multimedia phones and dual paper bag printing mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.-- With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit .-- TechFaith is targeting both the mobile and online PC gaming markets through its websites and with gaming content
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